Use email to increase visibility & market your employer brand [Best Practice]

Having issues keeping your brand in front of job-seeking candidates? Wish current MBA students understood your company’s culture? It’s an important issue and often one of the biggest pain points for recruiters at both lesser-known and well-established brands. 

Here are three tips to keep your employment brand in front of high-potential MBA candidates:

1. Create a message that describes your company culture and breaks down a typical day at the office. Include testimonials and links to videos of happy employees.

2. Clearly present what your company offers the MBA candidate. Be specific and discuss rotational opportunities and potential career paths for functional roles.

3. Be sure to explain how your company is different from other brands. Why is your company a better fit? We know career decisions are not all about money, show your targeted candidates why they’ll love their new job.

Remember: Employment branding emails will improve your company presence and generate interest on- and off-campus.

With GradLeaders Recruiting, you can communicate with candidates directly through the system by utilizing the batch and one-to-one email marketing tools.